2025 Princecraft Amarok 166 WS

We believe construction materials must adhere to high standards of resilience, performance, and durability to deliver real enjoyment and nautical perfection.

With 70 years of experience, navigation, and innovation under our belt, we are the only manufacturer that crafts every inch of its hulls from H36 aluminum.

Given we use H36 aluminum, it's not surprising to see our boats on the water 25 years after they were initially manufactured. Their exceptional durability and resilience mean you can approach any shore and navigate over rocky bottoms without any fear of scratches and dents.

"Our secret is a team that has shared your passion for adventure on the water for almost 70 years. Our experience in building aluminum boats has taught us the difference between a good boat and a great boat. Our commitment to quality can be seen in every step of our construction process, and in every component that goes into the assembly of our fishing, pontoon, and deck boats. We don't just build top-quality boats. We build memories that'll last a lifetime."